Penny Palette is a gig organizer built for freelance beauty artists who want a simpler way to keep track of clients, bookings, events, and day-of details.
Hi, I’m Joane.
I’m a programmer, project manager, and creative with more than 20 years of experience in software engineering.
I started my career writing software and eventually moved into project management and technical leadership—working not only on how software is built, but also on how projects, teams, releases, and all their moving pieces are organized and brought together.
My creative background includes professional training in makeup artistry and experience working real gigs. While I don’t have the decades of experience that many career makeup artists do, I’ve had firsthand experience with everything that happens around the artistry: clients and bookings, services, event details, schedules, changes, notes, and the day-of timeline that somehow has to bring everything together.
That combination of software, organization, and artistry eventually led me to build Penny Palette.
Along the way, I’ve also earned certifications across Java and web development, enterprise architecture, Agile, Scrum, Kanban, and product ownership. But I’m still learning—technically, creatively, and from the artists Penny Palette is being built for.
Why Penny Palette?
There are plenty of tools for running a business. Penny Palette isn’t trying to become another giant business-management platform.
It’s being built around the smaller, very real details of working a gig: knowing who’s booked, who you’re working with, what you’re doing, where you need to be, and what needs to happen next.
And it’s still growing. I don’t assume that my own experience represents how every beauty professional works, so feedback from the artists using Penny Palette is an important part of how it evolves.
The goal is pretty simple:
Less admin. More artistry.
Thanks for being here—and for seeing where Penny Palette goes.
